Hi, I'm Peter I'm a graphic designer in the brand Studio team at type form. So the design principle but resonates most of me is harmony because Harmony is essentially balance and that's such an important element to any piece of communication and not just on a aesthetic level.
 If I had to give some tips to non-designers when it comes to creating Harmony, I would start by talking about color. So color is one of my favorite resources as a designer, but even I get overwhelmed with it sometimes because you have so many options so good place to start when combining colors is a color wheel to look at complementary colors. The second thing I would talk about it.
 Hierarchy how to achieve hierarchy in your designs. So you look at all the elements on the page and you choose the most important one and then everything else on the page supports, but one element and this creates a hierarchy which allows the viewer to absorb the content of your design in the easier way. The first thing is photography. So if you use photography you are creating a narrative and that narrative is so much more smooth and engaging
 If the image is share similar art Direction and lighting and when it comes to this a good question to actually ask yourself is so all of these images are looking at do they feel like that be taken by the same photographer or perhaps by the same camera, and those are my tips for creating Harmony. Thank you for listening.

Hi, I'm Peter I'm a graphic designer in the brand Studio team at type form. So the design principle but resonates most of me is harmony because Harmony is essentially balance and that's such an important element to any piece of communication and not just on a aesthetic level.

 If I had to give some tips to non-designers when it comes to creating Harmony, I would start by talking about color. So color is one of my favorite resources as a designer, but even I get overwhelmed with it sometimes because you have so many options so good place to start when combining colors is a color wheel to look at complementary colors. The second thing I would talk about it.

 Hierarchy how to achieve hierarchy in your designs. So you look at all the elements on the page and you choose the most important one and then everything else on the page supports, but one element and this creates a hierarchy which allows the viewer to absorb the content of your design in the easier way. The first thing is photography. So if you use photography you are creating a narrative and that narrative is so much more smooth and engaging

 If the image is share similar art Direction and lighting and when it comes to this a good question to actually ask yourself is so all of these images are looking at do they feel like that be taken by the same photographer or perhaps by the same camera, and those are my tips for creating Harmony. Thank you for listening.

Thank you team! #wintogether

Hello team, first a massive. Thank you to all of you for your willingness to help out with this initiative that we have in the brand swarm team. So real quick. I know that Martin already sent you a note on this project that we're working on which is the design principles for non-designers, which was part of a studio and Veronica Forte Georgina has done an amazing job at editing the video out and in terms of content what we thought would be really cool.
 Cool was to put an article on the blog that not only showcased those design principles that Veronica had mentioned but also gave you a voice and type form some perspective for some tips on how to execute these design principles. So I'm not mistaken. I think Martin left over a couple of questions for you. They were which principal resonates the most with you in your work. What tips can you give non-designers and executing the principle and how do you apply the
 As in your work, if you guys could take a moment to pick the design principle of the six that Veronica has and pick your favorite and answer one of those questions on a video ask that would be so appreciated. You can just respond to this one, and we'll get it going. So thanks so much. We'd like to have this ready by end of next week if possible, but I know that some of you are one of the caishen, so if you can the sooner the better many, thanks. Bye.

Hello team, first a massive. Thank you to all of you for your willingness to help out with this initiative that we have in the brand swarm team. So real quick. I know that Martin already sent you a note on this project that we're working on which is the design principles for non-designers, which was part of a studio and Veronica Forte Georgina has done an amazing job at editing the video out and in terms of content what we thought would be really cool.

 Cool was to put an article on the blog that not only showcased those design principles that Veronica had mentioned but also gave you a voice and type form some perspective for some tips on how to execute these design principles. So I'm not mistaken. I think Martin left over a couple of questions for you. They were which principal resonates the most with you in your work. What tips can you give non-designers and executing the principle and how do you apply the

 As in your work, if you guys could take a moment to pick the design principle of the six that Veronica has and pick your favorite and answer one of those questions on a video ask that would be so appreciated. You can just respond to this one, and we'll get it going. So thanks so much. We'd like to have this ready by end of next week if possible, but I know that some of you are one of the caishen, so if you can the sooner the better many, thanks. Bye.

Pieter