Hi, I'm Adam. Barreiro design manager for the brand Studio team at Type 4. And today I'm going to tell you why I design matters or why design matters to me. So basically, I believe that design is a very powerful tool because it creates an emotional response particularly when we talk about brand Communications. Every decision we make in just like highlighting or reinforcing ideas will have an influence on the reception of that message making it memorable forgettable.

Thank you team! #wintogether

Hello team, first a massive. Thank you to all of you for your willingness to help out with this initiative that we have in the brand swarm team. So real quick. I know that Martin already sent you a note on this project that we're working on which is the design principles for non-designers, which was part of a studio and Veronica Forte Georgina has done an amazing job at editing the video out and in terms of content what we thought would be really cool.
 Cool was to put an article on the blog that not only showcased those design principles that Veronica had mentioned but also gave you a voice and type form some perspective for some tips on how to execute these design principles. So I'm not mistaken. I think Martin left over a couple of questions for you. They were which principal resonates the most with you in your work. What tips can you give non-designers and executing the principle and how do you apply the
 As in your work, if you guys could take a moment to pick the design principle of the six that Veronica has and pick your favorite and answer one of those questions on a video ask that would be so appreciated. You can just respond to this one, and we'll get it going. So thanks so much. We'd like to have this ready by end of next week if possible, but I know that some of you are one of the caishen, so if you can the sooner the better many, thanks. Bye.

Hello team, first a massive. Thank you to all of you for your willingness to help out with this initiative that we have in the brand swarm team. So real quick. I know that Martin already sent you a note on this project that we're working on which is the design principles for non-designers, which was part of a studio and Veronica Forte Georgina has done an amazing job at editing the video out and in terms of content what we thought would be really cool.

 Cool was to put an article on the blog that not only showcased those design principles that Veronica had mentioned but also gave you a voice and type form some perspective for some tips on how to execute these design principles. So I'm not mistaken. I think Martin left over a couple of questions for you. They were which principal resonates the most with you in your work. What tips can you give non-designers and executing the principle and how do you apply the

 As in your work, if you guys could take a moment to pick the design principle of the six that Veronica has and pick your favorite and answer one of those questions on a video ask that would be so appreciated. You can just respond to this one, and we'll get it going. So thanks so much. We'd like to have this ready by end of next week if possible, but I know that some of you are one of the caishen, so if you can the sooner the better many, thanks. Bye.

Belen